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How To

Get publicity for your event:

Events and performances are a robust part of campus life at Simon’s Rock. Given the high demand for event publicity, the process to communicate events has been simplified. Based on feedback from regional journalists, we’ve established a framework that allows for efficient and effective event announcements. Please follow the steps below so that we may publicize your event.

Getting on the calendar, the first and only step:

Gaining publicity for a College event requires ONE STEP: post your event to the College’s web calendar. College Relations editors will retrieve all event information from the calendar, building publicity directly from information included on the calendar. See deadlines below.

  1. Email Russell Miller at rmiller@simons-rock.edu with:
    1. The title of your event
    2. The date, time, and location of your event
    3. A brief description of the event
    4. Your contact information
    5. An indication of whether the event is free and open to the public

The marketing plan:

  1. All events that are free and open to the public will be included in a monthly event round-up news release. The news release will include a brief introduction highlighting Simon’s Rock as an affordable, year-round cultural venue. The release will chronologically highlight the month’s events. In order to maximize the potential for news coverage, the news release round-up must be distributed to regional press a month before events are scheduled to take place. This schedule allows area reporters—working with dailies, weeklies, and monthly publications—ample time to preview, attend, and or otherwise cover the events if they chose to do so.

             Deadlines to be included in monthly, news release:

    • August events must be on the calendar by July 1
    • September events must be on the calendar by August 1
    • October events must be on the calendar by September 1
    • November events must be on the calendar by October 1
    • December events must be on the calendar by November 1
    • January events must be on the calendar by December 1
    • February events must be on the calendar by January 1
    • March events must be on the calendar by February 1
    • April events must be on the calendar by March 1
    • May events must be on the calendar by April 1
    • June events must be on the calendar by May 1
    • July events must be on the calendar by June  1
  1. Events will be posted to more than 25 regional print and online calendars. Submission Deadline: two weeks before the event is scheduled to take place. 
  2. Events will be previewed in a Shopper's Guide advertisement.
  3. The College calendar will host a comprehensive, user-friendly listing of campus events housed with a link from the homepage.
  4. The next listed event will automatically be pulled from the calendar and highlighted on the College’s homepage.

Share your news:

Have you published lately?
Made a major breakthrough in your field?
Has your work been adapted to film?
Are you an expert in your field?

Editors at College Relations want to hear from you. Please share news of your accomplishments by writing to us at editors@simons-rock.edu. Your email will reach editorial members of the communications team within College Relations, and will be included in editorial discussions as we conceive new content for weekly, monthly, and annual publications.

Suggest a story:

Are you jumping with excitement about an idea for a story that hasn’t been told? Don’t hold back, pitch your idea. Story suggestions are welcomed and can be made by contacting editors@simons-rock.edu. Your correspondence will reach editorial members of College Relations, and will be included in editorial discussions as we conceive new content for weekly, monthly, and annual publications.

Adhere to College style guidelines:

Writing and Grammar
Visual Style Guide

Buy advertisements:

There is no shortage of places to take out and place an ad. If you would like help identifying publications that might best meet your advertising budget and needs, contact bdellarocca@simons-rock.edu.